Expertise in Strategic and Effective Business Solutions
Guzon Consulting is a premier business consulting firm located in Danville, CA, dedicated to empowering small and medium-sized enterprises with tailored strategic guidance and innovative growth solutions. With a focus on operational improvement, we help clients navigate the complexities of business challenges.
Dr. Nida Guzon Palmore, D.B.A., M.B.A., B.S.B.A. (Acctg)
Simply put, “Our business is service.” – We provide superior customized consulting services that enable us to work with you as a partner who helps you identify opportunities for continuous improvement and innovation, improve your quality, and deliver superior value to meet and satisfy your customer needs, wants, and expectations; and reduce costs and wastes to enhance profits, stay competitive, and achieve long-term growth and sustainability.
Dr. Nida Guzon Palmore, D.B.A., M.B.A., B.S.B.A. (Acctg)
Business Performance Expert: We dramatically improve business performance for growth, profitability, and sustainability.
Nida possesses the skills to help small-business owners dramatically grow, improve firm performance, enhance competitive advantage, and achieve sustainability in the long term. Her experience spans a wide range of industries. She has over three decades of experience as an entrepreneur and small business owner in the retail, land transportation, small gold mining claim, banking, accounting, and financial services sectors. She has a solid track record of over 20 years in banking and financial services. As a Registered Independent Agent, she possessed several licenses and certifications in mutual funds, retirement plans, college/education plans, variable and fixed indexed annuities―Series 6, Series 63, life and health insurance licenses, and variable and fixed indexed annuities.
Moreover, she also possesses an extensive background in the nonprofit sector. She always gives back to the community and has participated in numerous community initiatives. She has always excelled in her academic pursuits, culminating with a professional doctoral degree in business, which she successfully completed in three years. She achieved straight As in all her core and specialized courses, making her easily qualify for Delta Mu Delta International Honor Society in Business and Golden Key International Honour Society memberships. Senior executives and colleagues have recognized her for her ability to communicate effectively with individuals at all organizational levels and other stakeholders, conveying complex topics in everyday language. She possesses solid skills, abilities, and commitment to providing strategic solutions and guidance to her clients, ensuring they implement the right solutions to achieve profitability, dramatic growth, and sustainability in the long term.
Ken Awbrey, C.P.A.
Ken joined the firm of Tamiyasu, Smith, Horn, and Braun in 1987 and became a shareholder in 2007. Ken is experienced in taxation and accounting for businesses, individuals, trusts, and not-for-profits. He also has an extensive background in personal computers and oversees computerization at the firm. He provides extensive consulting assistance to clients in taxation, accounting, estate planning, and computers. Ken also assists his clients in using QuickBooks online and QuickBooks desktop software.
Ken was raised in Exeter, California. He enlisted in the Navy after high school and earned his Bachelor of Science from California State University, Bakersfield in 1983. He holds a Certified Public Accountant certificate in the State of California. Before joining this firm, Ken worked as a Controller for a construction company and at a public accounting firm in Bakersfield.
Ken is a member of the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. He is currently a volunteer on the security team and facilitates a Bible Study class at Cross City Church. Before joining Cross City, Ken held the positions of Vice Chairman of the Board of Trustees at another church and private school and adult leader for the Boy Scouts of America.
David A. Palmore
Webmaster & Your Creative Partner in the Digital World
In the often-complex digital world, David A. Palmore is the calm, creative, and expert guide you’ve been searching for. He understands that behind every business is a person with a vision, and his true passion lies in partnering with that person to build a digital presence that is not only effective but also a genuine reflection of who they are. His approach is built on a foundation of trust and a deep-seated desire to see you succeed.
David’s journey, which began in Hawaii and crossed the country, has given him a unique and relatable perspective. This worldly view is blended with a powerful technical toolkit. He is a forward-thinking innovator, constantly exploring the frontiers of AI, IoT, and cybersecurity to ensure the solutions he builds are not just current, but future-ready. Whether he’s architecting a seamless user experience, bringing an idea to life with 3D design, or ensuring your digital foundation is secure, his focus is always on creating something that is both intuitive and impressive.
This technical expertise is balanced by a deep well of creativity and a genuine connection to people. An artist at heart, David’s love for the theater, music, and acting infuses his work with a dynamic and engaging spirit. He recharges by getting out and exploring the world, whether that means car camping, capturing moments through photography, or simply enjoying a walk. His commitment to service is also reflected in his past missionary work in both Costa Rica and Mexico, experiences that reinforced his people-first philosophy.
This blend of technical foresight and creative empathy is what makes working with David different. He is committed to translating your vision into a digital reality that is as robust as it is relatable. The result is a partnership that feels less like a service and more like a collaboration, empowering you with the confidence to focus on what truly matters: your business.
Our Skills
Critical thinking • Organizational change • Financial metrics and analysis • Performance metrics and tools • Business unit or department strategy • Case analysis and structured problem – solving • Social entrepreneurship / Corporate social responsibility • Effective verbal and non – verbal communication • Process and systems analysis and tools • Interpersonal and team leadership • Organizational transformation • Strategic management • Organizational audit